Accreditation policies and their effects on the Canadian economy

Accreditation policies and their effects on the Canadian economy Abstract The main aim of this paper will is to evaluate the impacts of the policies implemented during the accreditation of immigrants in Canada so as to ascertain whether they are effective and their overall impact on the Canadian economy. In the course of the years, the number of immigrated who have been granted entry into Canada has been on the increase at an alarming rate necessitating the coming up with control measures to monitor and manage this numbers.Advertising We will write a custom term paper sample on Accreditation policies and their effects on the Canadian economy specifically for you for only $16.05 $11/page Learn More The immigration policies in Canada is seen to be complex at the very least especially to the public who are at a loss explaining why Canada is being flooded by foreigners each year. This paper shall therefore examine the major features of the Canadian immigration policies by categorizing these policies according to their goals a nd implementation period throughout the Canadian history line. In addition to this, the paper shall analyze the extent to which these policies and regulations have been successful in achieving their goals and objectives and a cost benefit analysis shall be carried out to examine whether they are of benefit to the social and economic realms in Canada. The issues that may arise from immigration shall also be addressed and critically analyzed in a bid to answer the question; Do policies of accreditation of immigrants in Canada effect the economy? The research done will assist in establishing the extent to which these policies are beneficial to the overall socio-economic welfare of the Canadian government and most important of all its citizens. Introduction Immigration refers to the movement of people from one geo-political region to another mostly in search of a better livelihood. In the context of human beings, this may range from better job opportunities and standards of living to po litical stability. However, immigration is a complex matter with various factors coming into play. In almost all country there are rules and regulations set in place to monitor this movement and avoid over population and other diverse impacts to the host country. As such, nations have through the decades come up with policies that dictate who should be allowed into the country, for what purpose and for how long they should stay. If unchecked, immigration has been known to cause serious series of problems and policies have to be implemented to prevent these devastating issues from occurring (Wallis and Kwok, 2008). This paper argues that the immigration policies in Canada are beneficial to the county’s economy.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To reinforce this assertion, this paper shall set out to provide an insight into how the policies of accreditatio n of immigrants in Canada affect the country’s economy. A brief history of the same shall be given and the effects, advantages and disadvantages highlighted. History of the Canadian immigration policies A report by Alan Green (1996) documents that the first immigration act was written in 1869 during what is referred to as the first period (1870-1913). This act was part of the national policies which were implemented to support three major issues which were: the building of the intercontinental railways, protection of the industrial sector of Canada and helping of people settle in the west. At this stage, such acts were made through the council’s select committee without any intervention from the cabinet. Later on in 1910, this act was amended and gave the cabinet control over all immigration related issues such as composition and the level of immigrants that were allowed into the country. The goals of this act were mainly to protect and secure farmers, women and farm w orkers. It managed to achieve this because in time, the population growth rate increased, the native tribes in Canada were pleased with the act and best of all it was at par with the national policies that were set. However, there arose some complications in the regulatory process in that some people suffered deeply due to this act. For example, business men and those who owned land enjoyed the opportunities that came with while the laborers especially the unskilled risked losing their work. In addition to this, the government promised to recruit immigrants from specific (traditional) countries but instead sourced from other countries. This act had immense economic gain due to increased skill labor, and a high inflow of human capital which not only increased productivity but also maximized on the economies of scale and consequently increased the overall GDP of Canada (Harris, 1999). However social effects of the same were not as appealing; many unskilled workers were faced with unem ployment and racism due to cultural diversity was on the rise. To help deal with the issues in the act, some revisions to the act were made in 1919. A literacy test was introduced and mandated to all potential immigrants, the government put itself in charge of dictating the number of immigrants that were allowed in within a given period of time and also as part of the requirements, all immigrants were supposed to have valid documents such as passports and visas depending on where they came from.Advertising We will write a custom term paper sample on Accreditation policies and their effects on the Canadian economy specifically for you for only $16.05 $11/page Learn More Green (1996) further asserts that the government also selected the countries from which the immigrants came from and introduced the field for â€Å"nationality† in the custom papers so as to enable the identification of the immigrants home country. However, this did not factor in the b oom and recession periods and in 1918, the government established the Employment Service Council whose main purpose was to regulate the number of immigrants that came in during high unemployment periods and vice versa in the Canadian economy. These revisions ensured that the number of skilled labor in Canada was high; racism was minimized as most of the immigrants were from the United States and Britain (whites). In addition to this, the established council effectively checked on the unemployment levels thereby maintaining good standards of living for the people and maintained levels of output from the economic sectors. In short, the amended act covered both the social and economic welfares in Canada. Over the years, more amendments have been made to regulate the levels of immigrations. For example, admitting people according to the different needs in the various sectors, allowing people with promising potential to development such as agriculturalists, investors and those who can co me in handy while facilitating international trade and businesses. Currently, the Canadian government is using an act which contains the following regulations: the immigration levels must be contained at 1%, management of refugees is handled separately and has its own separate goals and resources, equality is maintained even if it means not reaching the speculated target, the educational levels and language (English or French) proficiency has been increased in point value of between 16 and 20 points. In addition to this, a program has been established to identify all sectors that are low on labor and emphasis is put on the economic aspects of immigration so that the immigrants do not become social burdens to the government and the general public.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Effects of the policies to the economy Research strongly indicates that the accreditation of skilled immigrants does not necessarily improve the economic standing of the host country. An article by Schellenberg and Boyd (2008) theorizes that as is with all countries, many immigrants find it difficult to get employment in their areas of expertise when they go to other countries. This is because most immigrants lack the general knowledge of the host country and are unfamiliar with the structure of the labor markets in both the local and national levels. In addition to this, problems such as language barriers, lack of well established social networks which may assist them during the job search, Canadian work experience which is important to the employers and most important of all most of them lack certificates licensed through Canadian professional associations. As such, while the accreditation policies recruit persons in relation to their potential economic contributions to the Canadi an society, such barriers may limit their ability to fully utilize their skills and as a result, they end up being under employed or even undergoing the re- accreditation process so as to meet the Canadian standards. This process consumes time and money that could have otherwise been relocated to other beneficial use. This whole issue ironically leads to increased unemployment levels as the immigrants join in the existing pool of the unemployed as a result of the aforementioned issues. This reflects negatively on a country’s GDP and economic growth. On the same note, Boyd (2008) concedes that age and qualifications from Canadian educational institutions take precedence over other equally important attributes during the employment process. According to the 2001 census statistics, the number of foreign doctors and engineers working in their area of expertise was very low. It was noted that this was due to the fact that the number of vacancies offered to qualified non-Canadians in this sector is very limited and the process taken to get licensed in Canada for these fields is often hard and differs in every institution. Economic advantages of accreditation policies to Canada The immigration and refugee protection act (IRPA) is among the implemented policies from which Canada has benefited the most. The act is responsible for regulating the number of immigrants allowed into Canada. The immigrant entity is crucial to both the social and economical well-being of the Canadian economy. Without it the economy would fall into total chaos and the population would not grow leading to low GDP and productivity (Alboim, 2009). The act provides the immigration authorities with the ability to select and protect the needed human resource with relations to their skills (educational and professional) and absorb them into the various sectors that are in need of such. Consequently, this assists in filling the gaps in the labor markets and improves on unity between the differe nt cultures. Such unity is a crucial occurrence in our world which is progressively becoming more globalized. On the same note, within the IRPA are policies which facilitate the categorization of immigrants in accordance to their various abilities and reason of entry. One such policy is the economic class which regulates the inflow of immigrants especially the skilled ones. This category of immigrants presents the host country with investment opportunities, better innovations, trade opportunities and a wealth of knowledge pertaining to the different cultures. According to Cornelius (2004), immigrants come with extra economic benefits to the host country. He suggests that a larger population means a larger domestic market and an equally large economy which in turn leads to better standards of living and an increase in wealth accumulation. Immigrants increase consumer demand of the local products thereby leading to higher production and if they come in as investors, they help in creat ing employment avenues and opportunities to the local labor markets. The technological transfer which comes as a result of the same may help improve the productivity of the local industries. In addition to this, immigrants offer stiff competition to local employees and companies therefore forcing them to improve on their performances and as a result, more quality goods are produced with high efficiency rates. However in every good thing there must be some flaws. Economic disadvantages of accreditation policies to Canada Immigration has over the years led to undesirable results in many host countries and Canada is no exception. Racism has been on the increase as a result of ethnic and cultural diversity that comes with the immigrants. In Canada, ethnic discrimination is high especially when it comes to the employment process. In addition to this, immigration has been seen as a source of deterred progress when it comes to salaries and wages. According to Kazemipur (2005), immigration is believed to lower the wage rates in all economic sectors. This is attributed to the fact that most of them are either not fully qualified for the jobs or even to the fact that most of them are desperate to get jobs irrespective of the pay. To put more emphasis on this, immigrants who are under-employed produce less than their potential capacity. This on the other hand has serious psychological, social and economical impacts such as low standards of living, increase in violence and crime, and stress disorders which collectively reflects negatively on the GDP levels of the host nation. Additionally, immigration if unchecked leads to over population. This has been known to yield undesirable results in the past. As a result, the host country may be faced with such vices as increased unemployment due to job shortages in the labor markets, inflation as a result of increased demand and low supply, scarcity of resources due to overexploitation by the growing number of industries, and wor se of all environmental degradation due to pollution and search for expansionary land. In Canada, it has contributed highly to the income inequality gap among the people and also to the uneven distribution of industries and resources across the nation (Beach, 2003). Analysis of the immigration policies in Canada Since the first immigration act, the policies made always aimed at safeguarding three main aspects; the growth of the economy, reunification of families and humanitarian efforts as regarding to aid given to refugees (Alboim, 2009). However, there are some policies that questioned Canada’s efforts towards achieving these goals. For example, the 1885 Chinese immigration act was established specifically to discourage Chinese immigrants from venturing into Canada. This was done by imposing a 50$ head tax to all incoming Chinese immigrants especially after the conclusion of the Canadian pacific railway project. This act was purely based on racial profiling as were other im migration policies implemented back then such as the 1919 immigration act through which the Canadian authorities carefully selected the countries from which its immigrants originated from. The list excluded Asian and African countries but included US, Australia and European countries (Dyzenhaus and Moran, 2005). Over time, as the need for immigrants increased, so did the need for reforms to the various accreditation policies being used. The 2002 IRPA has so far been the policy that yielded the best results as a result of the reform and amendments efforts displayed by the Canadian authority in relation to the accreditation of immigrants. In terms of economics, this act dictates that immigrants be recruited mainly on basis of their ability to positively contribute to the national economy. As such, the government has actively introduced new policies and regulations to further tap the benefits that come from immigrations. However, the impacts that these policies exert are worrying to sa y the least especially when we factor in the lack of debate characterized when formulating them. Evidently, little to no consideration seem to be given when implementing these new policies especially in regards to their long term impacts to the immigration system and consequently, the Canadian economy at large. Also, through the e federal skilled workers program, the government has been able to identify immigrants who have high economic potentials and as such hasten their accreditation (2-4 months) process and even less time to those immigrants who have secured job opportunities in the various sectors (economic class). On the same note, the sponsorship policy implemented in 1996 by the Canadian immigration Centre (CIC) has helped most of the incoming immigrants cope with the changes facing them and as a result assist them in settling in much faster than before (Briskin and Eliasson, 1999). The amendments and accreditation policies mentioned above are very noble but they dismiss the fact that most qualified immigrants may require re-accreditation to fully conform to the Canadian standards. Also, these regulations assume the fact that most of them lack established social networks which may be useful during the job search process. In this global community, people are finding it easier to work from wherever they want and such restrictions only eliminate one choice; Canada. In the long-run, this may have hard economic impacts as fewer people apply for work in Canada which may result to a labor deficit and reduction in the population levels which acts as a major indicator of economic growth. Zaman (2006), states that the current policies have been designed in such a way that the immigrants are grouped according to their purpose and length of stay in Canada. This also is a great initiative as it helps monitor and regulate the number of immigrants that are present in a particular category within a given period of time. However, it cumulatively leads to the marginaliza tion of women who through this process are always very few (25% in the skilled category). This therefore paints a bad picture of Canada especially in terms of fighting discrimination and promoting equality. In addition to this, the government recently removed all the restrictions that governed the criteria used and the number of immigrants that were allowed in a given province. As such, the duty to carry out these decisions was left to the province. While an overview of this government undertaking may be seen to be benevolent to the immigrants, a closer look reveals that it may lead to problems in the future because each province has the ability to get as many people as it deems fit without any restrictions. During the low labor demand periods this may lead to a countrywide unemployment wave which would have inconceivable socio-economical effects to the country as a result of inflated unemployment levels. Civil unrest would almost inevitably follow leading to further economic and so cial disaster. Edmonston (1996) iterates that the point based system of evaluating immigrants is to some extent disadvantageous to the Canadian labor market. In some cases, employers sometimes need temporary low skilled workers to help balance the levels of production to the demand especially during the boom periods. However, the educational points are too high for low skilled people to actually manage to migrate to Canada. In addition to this, too much time is used in processing the required papers and this ends up frustrating both the employers and employees not to mention the huge losses incurred in economical terms. Despite all these flaws, there are some policies that have actually helped in the quick recruitment and settlement of immigrants. For example the transition to permanent residence was in the past a hectic process and in some cases unsuccessful. This was because the Canadian government stipulation that all immigrants were expected to go back to their countries and app ly from there. This was very discouraging especially to those immigrants who had established social niches and realized stability within Canada, or those whose nations had stringent policies against brain drain or even red tape in such issues. This imparted huge losses on the Canadian labor market. The government therefore formed the Canadian Experience Class where specialized immigrants like students and temporary but skilled workers would apply from within Canada for permanent residency. On the same note, the government has also established a program that links immigrants to potential employers thus saving them the hustle of manually looking for work. Additionally, another program has been created which helps in the retraining and settlement of skilled immigrants in Canada. These programs have come a long way in solving the major issues that affected the immigrants once they were accepted in Canada. Consequently they make the process of job searching by immigrants relatively easy and also help them in adapting to the advantages and disadvantages that come with moving to a new geographic location. Also, the government has over the years formulated laws and policies that safeguard immigrants and other people from sexual, racial, age, cultural and ethnical discrimination. This has in turn provided the minorities with equal opportunities in the labor market, in status and in the distribution and allocation of resources thereby creating a sense of unity and integration between the locals and foreigners that exist within the Canadian geographical boundaries. The Canadian government has always set its immigration policies in such a way that they encourage the selection of citizens rather than workers. This move has given Canada an added advantage because not only does it support Canada’s population base but it also increases the number of people in the working class age limit thereby improving on productivity and economic growth. This is as opposed to many o ther western countries whose primary basis for granting immigrant status is the economic viability. Recommendations As is with most industrialized nation, Canada is facing a serious problem in maintaining its local population base. This is because the reproduction rates are low in comparison to the desired fertility rate. Statistics indicate that by the year 2030, Canada will rely 100%on immigration to cover the population deficit that will ensue. It is common knowledge that without a working-age population, even the jobs that require low skills shall be vacant. As such, more emphasis should be put in improving the current immigration policies so that they encourage more immigrants to come to Canada. On the same note, the number of immigrants coming to Canada is reducing due to the intense competition for skilled labor in the global contexts. Also, countries like china and India from which most immigrants came from have over the years developed rapidly thus creating more job opportu nities for their own people. Canada can therefore apply the following recommendations in its accreditation policies in order to compete favorably for these skilled laborers: The Canadian government should try and formulate vision that is shared by the whole nation through public debate and dialogue. As earlier mentioned, the Canadian government has over the decade made immigration policies without a care for the public’s opinion. As a result, many of these policies have been ineffective because of the constant challenges that are imposed by the various social groups. Having a dialogue will therefore resolve the key issues that may hinder the success of such policies and at the same time, come up with effective and more realistic policies. In so doing, Canada will realize balance between the economic sectors, households and also within the various categories that they have set for immigrants leading to gradual positive economic growth. The government should also prioritize the skilled workers program because it is the only program that allows them to recruit future citizens in regards to their potential economic contributions. This policy is very important to the Canadian nation especially if we consider the long term ramifications of a low working-population. In addition to this, the immigrants in this category have over the years proven that they posses the ability to quickly adapt to the Canadian environment as a result of their educational qualifications and fluency in the desired languages. To effectively do this, the government should allocate adequate resources to the departments that process these candidates in order to eliminate the delays experienced during the recruitment process. Another recommendation would be the amendment of the Federal Skilled Workers Program so that it can meet the exact needs of the labor market. The proposed revisions should evolve around the point based system of assessment. For example increasing points given to youn g applicants within the working age, people who have family connections in Canada, creating mandatory language tests for all the immigrants that come from countries that do not speak French or English and at least fast track the applications of those that have received job offers within Canada. Also additional points should be awarded to those immigrants who intend to work in sectors that are experiencing labor shortages. These amendments will encourage more people to apply for the recruitment and at the same time pinpoint the skills that are required by the various sectors while avoiding entrance of those that have undesirable traits (Knowles, 2007). According to a Maytree publication, Canada should also work towards the elimination of the Low skill Pilot Project (2009). This was an initiative that was introduced by the federal government in a bid to allow in temporary low skilled workers into Canada. However, this has been a basis for exploitation and abuse especially for the wome n who are at this category. If something is not done soon, the program may end up being part of a bigger problem as human rights launch investigations to clarify this. If the total elimination is not a possibility, then they can formulate another program similar to the Live-In Caregiver Program which has a mechanism that facilitates the transition to leaving in Canada permanently. To assist in doing this, employers should endeavor to advertise these low skill jobs to the citizens and immigrants that are within Canada. This will reduce exploitation because as a result of permanency, they have a right to these jobs and are protected by laws against any form of discrimination or exploitation. As is the case with all countries that imports skilled labor, these immigrants upon arrive and after the accreditation become the responsibility of the federal government. Therefore, the government should ensure that they provide ample support and directions to all the provinces that hosts immigra nts so that they can be able to effectively monitor and help these immigrants quickly settle in their selected environment. In addition to this, they should ensure that the working conditions are favorable and equal among the locals and foreigners. If this is done, Canada will reap off a lot in terms of both economic and social benefits because the immigrants will continue flowing in due to such incentives and also fully utilize their potential in their areas of expertise with ease and freedom of both body and mind. The key to successful marketing lies in the techniques used to inform the public about the product in question. Canada has been engaged in â€Å"marketing† ventures over the years but more needs to be done on the international scene if Canada is to compete fairly with other nations for the skilled labor. For this to work, the Canadian government should start expanding their coverage areas to include more countries and also to provide more overseas services in thos e countries so that they can reduce time wasting and prepare the immigrants from their safe zone. So far, the government has been offering information about the qualifications, the job opportunities and other requirements. This is not enough and as Omidvar (2006) suggests, the government should also incorporate services such as beginning the assessment program from the immigrant’s home country, or employment recruitment from the same. This services if provided will encourage more people to apply because it minimizes the complications that arise when the same is done on Canadian soils. For example, Lack of enough money or lack of a accommodation for a prospective immigrant as he/she seeks for work or even applies for recruitment have been know to be major contentious issues for most people. Finally, the government needs to create accreditation policies that cater for potential investors separately from other immigrants. They should ensure efficiency in time management while cl earing potential investors. Also, they should dedicate the available resources to investments that will yield positive results to the Canadian society and economy. This is important because these investments will protect the immigrants from total poverty all the while creating opportunities for them and the country to grow (Magill, 1997). This can be done by reducing tariffs to those investments that have high potentials of thriving in Canada and those that have high demand of foreign human capital. Conclusion The immigration phenomena is common place in most developed countries and while it may be seen as beneficial, dire consequences may follow if it is not controlled in some manner by the use of effective policies. This paper set out to argue that the Canadian accreditation policies are mostly beneficial to the country both socially and economically. From this paper, a brief history of the Canadian accreditation policies have been offered to father assist in envisioning where Can ada has come from. The advantages and disadvantages of economic immigration have been provided and an analysis of the current policies given. It is evident from the discussions presented in this paper that Canada needs some reforms on its present policies. As a result, favorable recommendations have been made as to how best Canada can capitalize on the opportunities that are associated with immigration. Today, Canada’s need for immigrants remains as strong as ever. This is mostly as a factor of the aging population and the low fertility rates which are prevalent among most Canadian’s. So as to safeguard the country’s future as one of the world’s power strongholds, the government should implement policies that will encourage immigration into Canada. This will ensure that the country continues to enjoy the economic benefits that spring from this sector thus securing Canada’s future. References Alboim, N. Maytree. Adjusting the balance: Fixing Canada ’s Economic Immigration Policies. Retrieved from: http:// www.maytree.com/policy Bauder, H. (2006). Labor movement: how migration regulates labor markets. USA: Oxford University Press Beach, C, M. Green, A, G. (2003). Canadian immigration policy for the 21st century. John Deutsch Institute for the Study of Economic Policy Becklumb, P. Elgersma, S. (2008). Recognition of the Foreign Credentials of Immigrants*. Retrieved from: http://www2.parl.gc.ca/Content/LOP/ResearchPublications/prb0429-e.htm Boyd, M. schellenberg, G. Re-accreditation and the occupations of immigrant doctors and engineers. Retrieved from: statcan.gc.ca/pub/11-008-x/2007004/10312-eng.htm Briskin, L Eliasson, M. (1999). Womens organizing and public policy in Canada and Sweden. McGill-Queens Press- MQUP Canada metropolis. (2009). Language Matters: A Policy-Research Seminar on Language Acquisition and Newcomer Integration Retrieved from: http://canada.metropolis.net/events/metropolis_presents/LanguageSemina r/language_summary_e.pdf Cornelius, W, A. (2004). Controlling immigration: a global perspective  Global Perspectives. Stanford University Press Dyzenhaus, D Moran, M. (2005). Calling power to account: law, reparations and the Chinese Canadian head tax case. University of Toronto Press Edmonston, B. (1996). Statistics on U.S. immigration: an assessment of data needs for future research. National Academies Press Green, A. Green, D. (1996). The economic goals of Canada’s immigration policy: past and present. Retrieved from: immigrationwatchcanada.org/index.php Harris, R, G. (1996). The Asia Pacific region in the global economy: a Canadian perspective. University of Calgary Press Kazemipur, A. (2004). An economic sociology of immigrant life in Canada. Nova Publishers Knowles, V. (2007). Strangers at our gates: Canadian immigration and immigration policy, 1540-2006. Dundurn Press Ltd Magill,F, N. Loos, J, L. (1997). Great Events from History: 1956-1996. Salem Press Maytree. ( 2009). Policy in Focus, Issue 10: Abolish the Low-skilled Temporary Foreign Worker Program. Retrieved from: maytree.com/policy/publications/maytree-policy-in-focus/ Omidvar, R. (2006). Practical And Doable Ideas That Will Make A Difference:Integrating Skilled Immigrants into Ontario’s Labour Market. Retrieved from: http://maytree.com/PDF_Files/SummaryPracticalAndDoableIdeas.pdf Wallis, M, A Kwok, S. (2008). Daily Struggles: The Deepening Racialization and Feminization of Poverty in Canada. Canadian Scholars Press Zaman, H. (2006). Breaking the iron wall: decommodification and immigrant womens labor in Canada. Lexington Books

The Best Way to Set Up and Troubleshoot Your Sales Funnel

The Best Way to Set Up and Troubleshoot Your Sales Funnel If you’re a marketer, you’re likely privy to the infamous sales funnel. You know how it works in theory†¦ But maybe you’re having some problems implementing it in practice. There might be areas were your funnel is leaking†¦ OR Maybe you’re not quite sure how to measure your funnel’s performance. This post covers: The best way to set up your sales funnel. How to troubleshoot problems in your funnel. Great tools to help improve your funnel’s performance. AND some awesome examples to inspire you. Download our Free Sales Funnel Templates Before learning how to troubleshoot your sales funnel, check out these free templates. They’ll help you get organized AND help your team get more done in less time. This download includes: A content audit guide to help identify your content deficits. A content mapping template to map your content to each funnel stage. A 2019 content calendar to get your year all planned out. A user persona worksheet to help you target the right people.Plan All Your Funnel Content with One thing is clear†¦ There is a lot  of content that goes into a full-funnel marketing strategy. Try using to get it all organized. With things like custom tags and filtered views, you know exactly what content is being created and where it falls in your funnel strategy. To create a custom tag, first, choose the category of content you will create. Name your content item and add a few tags like funnel stage. To visualize all the content you are creating according to funnel state, hover over the left-hand hamburger menu and click â€Å"Create new saved view†. Click â€Å"Add filter category† and choose the â€Å"tag† option. Find the funnel stage you want to create a saved view for. Now you can easily see a bird’s eye view of every content item that is being created for each funnel stage. Now that you know creating a full funnel content strategy doesn’t have to be a hot mess, here’s how to actually do it. The Sales Funnel: A Brief Introduction The sales funnel is meant to visualize the stages a buyer goes through before purchase, and how a marketer can tailor activities to help move someone towards that purchase. A lot of folks assume that a marketer’s job is to throw out some ads to raise awareness about a business. While this is certainly one element a marketer will engage in, there’s a lot more that goes into a full funnel strategy. A full funnel strategy means there are content and marketing activities that raise awareness and generate demand; nurtures leads and educates; helps close the final deal; and turns customers into loyal advocates. Generally, here’s what the sales funnel looks like: Let’s start by breaking down each section of the funnel. Top of Funnel a.k.a TOFU The top of the funnel is where you’ll focus on generating interest and awareness for your business. You want to focus on bringing the right  people in according to your user personas. Who enters at the Top of Funnel? A TOFU individual is someone who is in your target market and could be doing general online research related to your industry. They likely aren’t quite ready to make a purchase at this point but are looking to learn more about a particular topic. When searching, they typically use phrases like, â€Å"how to†, â€Å"what is† or â€Å"why do†. That said, you’ll want to focus on educating them; enticing them to leave an email address or visit your site; or engage with your content in an additional way like downloading an ebook or signing up for a webinar. TOFU Content Examples Here are a couple great examples of content you can produce to capture leads at the top of your sales funnel. Top of Funnel Content: Blog posts A good TOFU blog post is one that focuses on solving one of your user personas’ problems. Keep in mind that this individual isn’t ready for a hard sell. They are looking for help or info on a particular topic. You want to establish trust by helping them work through an issue or giving them the knowledge they need to succeed on their own. Recommended Listening: TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel TOFU Blog Post Example - Nested Bean Nested Bean is a company that makes slightly weighted baby swaddles, pajamas, and sleep sacks. The products are meant to help babies and young children sleep longer at night. They have a ton of great examples of TOFU blog content on their site – all focused on educating readers on various sleep-related topics. Here’s an extensive post they wrote about baby colic. It educates about the topic and teaches readers how to help soothe a colicky baby. Recommended Reading: How to Create Effective Blog Posts That Convert Like Crazy Top of Funnel Content: How-to Series Since TOFU content should focus on education, it makes sense that a how-to series would be the perfect fit for attracting people into the sales funnel. The Home Depot capitalizes on this by providing visitors an awesome how-to series for all your DIY needs. The series builds trust by focusing on teaching visitors how to use basics tools to accomplish their at-home DIY projects. Top of Funnel Content: White Papers White papers take a deep dive into a specific topic – usually, one that is research driven or covers topics that tend to be more B2B in nature than what you would find in a how-to series or blog post. Marketo has a wide variety of white papers on its site. This one on engagement checks a few boxes of what a good white paper should look like. It offers a comprehensive look at a topic, covers original research conducted by the company and highlights the company’s industry expertise. Since white papers take significantly more time to produce, you should consider gating the content. I.e. requiring the visitor to leave their email address before downloading. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) Top of Funnel Content: Webinars Webinars have the ability to deliver your audience tremendous value. One of the best ways to get the most out of a webinar is to include an industry expert to talk about a specific topic. This not only increases the reach of your webinar but also adds additional educational value to attendees. Gartner is a world leader in providing research and consulting services to business. And they are no stranger to webinars. The company offers both live and on-demand webinars on a range of topics – all of which are tailored to high-level individuals such as CEOs and CTOs. Top of Funnel: What to Measure The goal of your TOFU content should be to attract as many of your targeted personas as possible. To know if the first stage of your funnel is performing, try tracking the following metrics: Page Views  - A healthy funnel should have a good amount of people viewing content. You’ll want to track this over time to make sure potential customers are finding your content. Bounce Rate  - Tracking your bounce rate will tell you how many sessions ended without the visitor taking any further action. This is a helpful way of knowing if visitors are finding your  content engaging and relevant. Email Subscribers - You want visitors to move on to the next stage in the funnel and become closer to making a purchase. Every time a visitor subscribes to your email list indicates that they are interested in your content and want to know more. It also gives you the opportunity to nurture those lead and encourage downward movement in the funnel. New vs Returning Visitors - Top performing TOFU content should always aim to bring new visitors to your site. Tracking new vs returning visitors will not only tell you if you’re consistently bringing new people to your site, but it will also tell you if your content is good enough to come back for more. Prospects  - By drilling down a little deeper into your data, you’ll be able to see how many new email subscribers are your target personas. Keep in mind, you’ll have to have a short form on your site to collect additional information. TOFU Tools to Track Your Funnel Health Google Analytics With Google Analytics, you’ll be able to track page views, bounce rate, and new vs. returning visitors. To find this info, first, navigate to Google Analytics. Then choose Audience and Overview. Just below the line graph, you’ll see page views, bounce rate, and visitor data. KissMetrics KissMetrics is a  powerful analytics and reporting tool that can track loads of things. With a little help from your website developers, you can easily set up a KissMetrics dashboard to see how many email subscribers your content is converting. Here’s a peek at what your dashboard will look like: You can see things like total email subscribers, daily averages and date range comparisons. Ahrefs Ahrefs is a content marketers dream. When composing your content strategy, you’ll want to make sure that the keywords you target are both something your audience is interested in and something that you can rank on search engines. The magic keywords should have a low difficulty score and high search volume. To find this data, navigate to the menu item called Keyword explorer. Type in your keyword in the text box and click the magnifying glass. Ahrefs will tell you a ton of valuable data like approximately how many backlinks your content will need to rank in the top 10, the search volume for the specific keyword, as well as similar keywords to target. Common TOFU problems and How to Troubleshoot Alright, you’ve got the top of your sales funnel all set up and are tracking the things you need to†¦ But maybe you’re encountering some problems bringing in people and converting them. Here are a few common problems that occur at the top of the sales funnel and how you can troubleshoot them. 5 common top of funnel #marketing problems and how to troubleshoot them. #TOFUYour Content Isn’t Converting One of the most common problems for any TOFU content is that it isn’t converting. Content that doesn’t convert at the top spells trouble for the rest of your funnel. The fewer people that move on to the next phase of the funnel, the less people will be closer to making a purchase. Here are a couple ways to make sure that your content is converting. Focus on Your Content Core Your content core is where the topics your customers care about merges with what you have to offer them as a business. Finding your content core allows you to go beyond traffic, eyeballs, and audience building and actually create content that gains customers. The first step here is to make sure you focus on what your customers  care about and not what your audience  cares about. If your content is really good at generating traffic, but not very good at generating leads and converting, you likely have a traffic trap problem. You’ll know you have a traffic trap problem if your website traffic is increasing, but revenue isn’t increasing proportionally. You can fix this by making sure your content is both helpful to potential customers AND presents the unique value proposition your business provides. The Sandwich Approach Another issue that could be causing low conversion rates on your content is lack of CTAs. Let’s say your company is religiously pumping out blog content that solves your customer’s problems. BUT, your revenue growth is stagnant and your content isn’t moving the needle to increase purchases. Try the sandwich approach. The sandwich approach is a simple way of mixing in your business’ unique value proposition into all content items. Essentially you sandwich in your products into the middle of your content to highlight how your product helps solve the customer’s problem. Nested Bean, which was our blog example above, does this perfectly. They start by helping you solve the problem on your own, introduce their product and how it can help, followed by more tips about how to solve the problem yourself. Your Page Views are Dropping Maybe your content was performing well for quite a while, but you’ve slowly losing pageviews. This could indicate that your most popular content is losing its position on search engines. Search engines like Google typically favor new and fresh content over things that are more dated. Try regularly updating your content with fresh advice, extra list items, etc. This helps ensure that your most popular posts will continue to be found via search. You’re not Ranking on Keywords Ranking on keywords is no easy feat. It can be particularly challenging if you are choosing keywords that are highly competitive. How do you know if this is you? Look up your keywords with Ahrefs or a similar tool. If the ones you are targeting have a high difficulty score, it’s unlikely that your content will be found via search. You’ll want to try to find keywords that have a high search volume and a low difficulty score. Middle of Funnel a.k.a MOFU The middle of the funnel is the where you’ll begin nurturing the leads brought in by your top of funnel content. In this stage, your goal is to move website visitors further down the funnel toward making a purchase. Once you’ve captured a piece of information (such as an email address), you can begin placing them into an email drip campaign, begin building a relationship with the contact, and targeting them with content tailored to their needs. Who Enters the Middle of Funnel? As a buyer moves down the funnel, they will likely start comparing products uncovered during their initial research. Keep in mind that the length of these funnel stages can vary greatly depending on conversion value. Big-ticket purchases will encounter a longer buying process and therefore spend more time evaluating options and comparing what’s available. MOFU Content Examples MOFU content is designed to provide prospects with the information that will put your company and its products or services ahead of all others being considered. Here are a few characteristics of MOFU content: Middle of Funnel Content: Case Studies Case studies are designed to provide potential customers with proof points highlighting how your product solves problems in real life. LinkedIn provides visitors a swath of case studies outlining how various businesses used it’s ad platform to reach their target audiences and improve advertising results. In its case studies, LinkedIn does a great job of outlining the company’s challenge, how they provided the right solution, and what the final results were. Recommended Reading: How to Write a Powerful Case Study That Converts Leads Into Customers With 50 Examples and 7 Templates Middle of Funnel Content: Reviews How many times have you read a review online before making a purchase? If you’re like me, this is almost a must-do before making any purchase. In fact – 88% of consumers  have been influenced by a review they saw online. Encouraging existing customers to leave reviews for your business provides prospects the social proof they need to move closer to making a purchase decision. Mattress company Casper, reaches out to each customer via email to encourage them to leave a review. Feeling wary about the possibility of negative reviews? Try not to be. An occasional negative review is inevitable. Two positives come from a negative review†¦ It gives you the opportunity to rectify the situation or improve your product. Negative reviews show authenticity. 30% of consumers  believe that reviews are fake if there aren’t any negative comments. Middle of Funnel Content: Data Sheets Datasheets provide prospects the quick and dirty details of your product. Outline things like cost, features, benefits, and specifications. Keep in mind that these often aren’t the sexist documents, but offer prospects an easy way to do side-by-side comparisons. Here’s an example data sheet from Netgear  showing the features of its Nighthawk router. Middle of the Funnel: What to Measure The goal of your MOFU content should be to convert website visitors captured at the top of your funnel into leads. To know if the middle of your funnel is performing, try tracking the following metrics: MQLs  - A Marketing Qualified Lead is typically a prospect that has provided some additional piece of info aside from just an email address. This data help you segment your website visitors and allow you to identify them as a good fit for your product or service. Email open and CTRs -   How your emails are performing is of the best ways to gauge the health of your middle funnel. Open Rates and CTRs are especially good indicators of how relevant the content you are sharing is to your subscribers. Middle of the Funnel: Tools Autopilot Autopilot  is a marketing automation software that helps you convert leads into paying customers. Any  marketing automation software is a vital part of your MOFU activities. What sets Autopilot apart its visual interface. Autopilot allows you to create custom email journeys for every stage of the funnel – from abandoned carts, to trade show lead follow-up and everything in between. Here’s a look at what a customer journey with Autopilot looks like. Zoom Webinars can be a content item for both TOFU and MOFU sales funnel stages, depending on the topic. Zoom  is an easy-to-use tool for hosting webinars. The software integrates with many different CRMs so you can easily follow-up with webinar guests and target them with additional content. Participants can engage in real-time with QA, discussions, polls and chat functions. You can also see engagement data to track if your audience is paying attention. Common MOFU problems and How to Troubleshoot Your Click Through Rates are Low If people are subscribing to your list, but aren’t clicking to read your content, it could be a sign that you need to optimize your email sequences. Strategize about what content a target persona needs and when they need it. Trial different email flows and the content they receive to find the right mix to improve CTRs. People Aren’t Downloading Your Content If people aren’t downloading your content, they can’t move on to further funnel stages. Naturally, one of the easiest ways to fix this is to experiment with new types of content. If your white papers aren’t converting, try a quiz, a free online tool, or something out of the box. It could also mean that your download form is too long. No one wants to submit 20 pieces of information just to get a free online resource. Take a hard look at what info is absolutely necessary and cut everything else. Bottom of Funnel a.k.a BOFU Here we are†¦ the bottom of the sales funnel. A potential customer has made it through your funnel and is on the cusp of making a purchase. Depending on the nature of your  business, this stage may not consist of any content at all. So the marketing team hands the baton off to the sales department and steps away†¦ OR The marketing team might be responsible for creating sales enablement content to help the sales department close the deal. Recommended Reading: The Best Sales Enablement Strategy for Marketers (+ 4 Free Templates) BOFU Content Examples Like mentioned above, not all businesses will need BOFU content. This funnel stage might consist of other tactics like discount codes to encourage purchases, a free trial, or one-on-one consultation. If your product is slightly more complicated, your sales team might need customized supporting content to aid in bringing the customer to the finish line. Competitor Comparisons By the time a lead reaches the bottom of the funnel, they are likely comparing a couple solutions and making a final decision. Customized competitor comparisons offer you the opportunity to outline the customer’s final options before they make a decision. This shows how your brand differentiates itself and to helps them understand why your company is the best. This example from Intercom  isn’t customized for the specific customer, but give you an idea of what your competitor comparison could look like. Presentations Marketing teams can and should be involved in the production of sales slide decks. Marketing can make sure the slide deck is on brand and looks professional, while the content can be tailored by the sales team to ensure it is relevant for the customer. Here is a sales presentation example from Zuora. Sales Scripts You don’t want your sales team to sound robotic or like they are regurgitating a canned response†¦ But you do want them to be well versed in the persona’s problems and pain points. Knowing what keeps them up at night and the challenges that brought them to your company can help close the deal. The marketing team can outline a few talking points to hit the right topics on the call without sounding like a droid. Bottom of the Funnel: What to Measure The goal of your BOFU content is to close the deal and turn leads into customers. BOFU metrics should look at indicators which signal upcoming purchases or conversions. Try   tracking metrics such as: Trial Signups - If your business has the ability to offer free trials, this is a good indication of how many people are inching closer to purchasing. Total Demo Requests  - The number of people registering for a demo signifies a healthy bottom of the funnel. More demos, means more opportunities for your sales team to engage one-on-one with prospects and a better chance of closing the deal. Demos Completed  - How many actually  show up for their demo call? People might be scheduling them, but what good is that if they don’t actually show up? Sales Conversion Rate  - This metric measures how effective your sales reps are at converting prospects into customers. You can calculate sales conversion rate like so: Bottom of the Funnel: Tools Calendly Calendly  makes scheduling demos super easy. It syncs with your preferred calendar and automatically checks availability. Potential customers can see what your real-time schedule looks like and choose a time slot for a demo or other meeting type. No more back and forth emailing. CRM A CRM is an important element of all your funnel activities – especially for the bottom of your funnel. A CRM like Salesforce can track things like demo calls scheduled,no-shows, trial sign-ups and more. It’s a super powerful tool with unlimited amounts of data you can dig into. Common BOFU problems and How to Troubleshoot Number of Trial Signups is Low If you’re struggling to increase trial signups, consider eliminating the need to enter credit card details. Studies  show that simply eliminating the need to enter credit card details to access a free trial can increase trials by 8%. Doing so decreased the trial-to-paid conversions, but in the end still resulted in a better end-to-end conversion rate. You can also make sure that the trail signup CTA is easily accessible on your website and on all relevant content items. No One is Signing Up for a Demo Call This could indicate a problem with your scheduling process. Look at the process and try to simplify it or remove steps that are causing friction. If possible, you could also try implementing live demo capabilities to catch individuals closer to the moment of purchase intent. People Aren’t Showing Up for Their Demos So people are signing up for demos, but they don’t show up. This is a common problem for many companies. One way to solve this is to create a custom reminder email flow specifically for those who have signed up for a demo. Pro tip: Have these emails come directly from the sales rep who will be holding the call. People are generally respectful of others and their time - by tying this to an actual human will help decrease the likelihood of no-shows.

Intervention & Evaluation Plan Research Paper Example | Topics and Well Written Essays - 1250 words

Intervention & Evaluation Plan - Research Paper Example These are the issues behind the necessity of the program, which are always measurable, observable, and specific in their nature. Basing on domains as illustrated by Bloom (1956), the program outlines tactics of handling patients suffering from bloodstream diseases. The main objective of this intervention program is educating the elderly people on the various ways of managing and preventing CLABSI at home. This program will provide the various ways and techniques by which the elderly can prevent CLABSI at home. In addition, it provides a chance for the care unit to exercise their physical skills in line with preventing the diseases and curbing the same in case of already existing patients (psychomotor). Through the implementation of the above objectives, the project will create a suitable environment of preventing the rate of spread of central line associated bloodstream diseases among the elderly group among family members. Similarly, it will encourage those who are suffering from the disease from losing hope at a very early stage. Therefore, it will reduce the rate at which the target group contracts the infection. This refers to methods and technologies that an intervention plan provides in line with the aims and objectives. During my stay in the community health IV infusion field program, I discovered that there has been a plan that has not been effective. I conducted several questionnaires to about two responsible people in every family among the 10 I chose. I realized that the current plan was brief on the strategies that may efficiently comply with the objectives of a good intervention plan. In fact, its objectives could not be achieved in the shortest period possible. From the research findings, areas that required more attention than others were determined. Therefore, this formed the necessity for this proposed intervention. This plan has been structured to replace the ineffective programs that are in place. It offers

Merger, Acquisition, and International Strategies Essay - 8

Merger, Acquisition, and International Strategies - Essay Example Although Merger and Acquisitions have numerous advantages, the fact that they are faced with numerous challenges and risks is indisputable. This essay will compare a company that has no history of merger and another that has pursued international market after a merger relationship. Economists have delved into market research in order to explain the reason why some companies choose to enter into merges or opt to purchase other companies while others remain adamant to do so. According to Swam and Casy (2012), merger and acquisition involves the transfer of all assets and liabilities to the new company that is formed or to the purchasing company. From this statement, it is clear that the process involves the inheritance of all qualities of the companies so acquired, which points to the need for caution when considering the option. There has been a lot of emphasis on the many risks that a company must be prepared to encounter while considering either a merger or an acquisition. Therefore, the motives of acquiring, being acquired or even merging with another company must be clear and worth during the course of such a transition. In the US, the law provides regulations to govern mergers and acquisition in order to protect the welfare of the shareholders from the ris k of this process. Choose two (2) public corporations in an industry with which you are familiar – one (1) that has acquired another company and operates internationally and one (1) that does not have a history of mergers and acquisitions and operates solely within the U.S Although numerous companies in US have combined in a merger and acquisition process, there is evidence that some companies have remained reluctant to this kind of business strategy. For instance, Bright House Networks has exhibited no history of combining its assets with any other

Doctor Faustus Essay Example for Free

Doctor Faustus Essay Doctor Faustus, a talented German scholar who belittles the limits of human knowledge, believes that he has learned all that can be learned by conventional means. What is left for him, he thinks, but magic? He is offered a choice of Christian conscience by a good angel, and the path to damnation by an evil angel. Two fellow scholars, Valdes and Cornelius, teach him the fundamentals of black magic. Eventually, Faustus summons the devil Mephistopheles and the terms of their pact are agreed upon. In return for his immortal soul, Faustus will be granted twenty-four years of power, with Mephistopheles as his servant. In this play, the writer, Christopher Marlowe used symbolism through the play. Symbolism in general means the presentation of objects, moods and ideas through the medium of emblems or symbols. For example, When Faustus makes his pact with the devil, he signs it with his own blood. But as he goes to write, his blood thickens. That was a key moment in the play. Faustus wonders, What might the staying of my blood portend? / Is it unwilling I should write this bill? (2.1.62-63). He thinks since his blood is thickening and clotting it is some type of sign. At this point, Faustus believes his sticky blood is a symbol, a part of himself thats unwilling to give it all up for the devil and also that Lucifer insists on having the document written in blood. To him, this blood represents Faustuss person. If he has the blood, he has Faustus. So its a symbol to Lucifer, too. Without the blood, theres nothing physical to represent Faustuss soul. Then, at the end of the play, as he waits for death, Faustus cries out, One drop of blood will save me. O, my Christ!. Here, again, blood is a symbol of the whole person—Christ. Another example of symbolism that writer uses is when Faustus resolves to sell his soul to the devil in exchange for Mephistopheles, his decision to give it is not enough. Instead, Mephistopheles tells him, â€Å"thou must bequeath it solemnly/And write a deed of gift with thine own blood;/For the security craves Lucifer† (2.1.333-35). This meant that Dr. Faustus has to sign over his soul in a written contact. Faustus does as Lucifer asks, which was writing a contract that’s gives ownership of his soul to Lucifer in exchange for twenty-four years of having Mephistopheles around to boss. In legal terminology, this contact is called a â€Å"deed of gift,† It becomes the symbol  of Faustus’s decision to serve the devil; and since some definitions of sin state it as just that the decision to serve the devil instead of God, it also becomes a symbol of sin more generally. The contract is terrifying because it was actually real. It was made of paper and blood, and Faustus and Mephistopheles can see it and hold it in their hands. So while Faustus’s decision to serve the devil is not much more than an idea, this is an object that Lucifer can point to and say you belong to me. Faustus’s decision is put into document form to symbolize just how difficult, if not impossible, it will be Faustus to take back even if he really wants to. In conclusion, the writer, Christopher Marlowe used symbolism to his advantage which intensified the tragic appeal of this great drama.

Chapter 5: Why the Fries Taste Good Essay -- Food

â€Å"Out of every $1.50 spent on a large order of fries at fast food restaurant, perhaps 2 cents goes to the farmer that grew the potatoes,† (Schlosser 117). Investigative journalist Eric Schlosser brings to light these realities in his bestselling book, Fast Food Nation: The Dark Side of the All-American Meal. Schlosser, a Princeton and Oxford graduate, is known for his inspective pieces for Atlantic Monthly. While working on article, for Rolling Stone Magazine, about immigrant workers in a strawberry field he acquired his inspiration for the aforementioned book, Fast Food Nation: The Dark Side of the All-American Meal, a work examining the country’s fast food industry (Gale). Schlosser sets off chapter 5: â€Å"Why the Fries Taste Good,† in Aberdeen, Idaho at the J. R. Simplot Plant where he introduces John Richard Simplot, â€Å"America’s great potato baron,† (Schlosser 111). Simplot dropped out of school at 15, left home, and found work on a potato farm in Declo, Idaho making 30 cents an hour. Simplot bought and turned profit on some interest-bearing scrip from some school teachers and used the money to at 600 hogs at $1 a head. He feed the hogs horse meat from wild horses he shot himself, later selling them for $12.50 a head. At age 16 Simplot leased 160 acres to begin growing Russet Burbank Potatoes. In the 1920s the potato industry was just picking up as Idaho was discovered to have the ideal soil and conditions for successfully growing potatoes (Schlosser 112). Soon Simplot was the â€Å"largest shipper of potatoes in the West, operating 33 warehouses in Oregon and Idaho,† (Schlosser 113). During World War II Sim plot sold dehydrated potatoes and onions to the U.S. Army. By the time he was 36 he â€Å"was growing his own potatoes, fe... ...ted, â€Å"the french fries were delicious- crisp and golden brown, made from potatoes that had been in the ground that morning. Eric Schlosser finished them and asked for more,† (Schlossr131). Throughout this chapter Schlosser takes his reader through the journey of the french fry from spud to stomach. Schlosser uses his talents to educate the world about the ins and outs of the processed food and flavor industry, informing the fast food nation, â€Å"Why the fries Taste Good.† Works Cited "Eric Schlosser." Authors and Artists for Young Adults. Vol. 60. Thomson Gale, 2005. Reproduced in Biography Resource Center. Farmington Hills, Mich.: Thomson Gale. 2006. http://galenet.galegroup.com/servlet/BioRC Schlosser, Eric. "Chapter 5: Why the Fries Taste Good." Fast Food Nation: The Dark Side of the All-American Meal. New York, NY: Harper Perennial, 2005. Print.

Moral Truth

Moral Truth What is Moral truth? In Sam Harris’ book â€Å"The Moral Landscape†, he explains his ideas on moral truth. He explains that moral truth is so complex because of personal whim, and cultural influence. He explains his ideas of moral truth through science, objective and subjective, and consensus and consciousness. With these ideas Harris is able to define moral truth to his best ability, because it is such a difficult subject to understand. In the chapter on moral truth, Harris explains moral truth with the use of science.He states in the book â€Å"science can, in Principe, help us understand what we should do, and should want-and, therefore, what other people should do and want in order to live the best lives possible. â€Å"In other words, He believes that like science, there are right and wrong answers to moral truth. He then explains that science should help us answer moral questions. His other idea is that science is based on our best guess of what it i s and moral truth is the same. Moral truth is also just our best guess of what is right and wrong.Harris is trying to say that moral truth, like science, can have a framework in which we believe is correct, but can always change. Harris explains in the book that the terms â€Å"objective† and â€Å"subjective† are very different. Objective means that a person is using to bias when they are making a statement. He uses the example of having a ringing in his ear. This is a subjective statement, however, is objective because he is not lying. From this idea of the ringing in the ear, he explains that this is a way that we can study depression.We can determine brain states with reference, to person’s subjective thoughts. Finally in the chapter, he explores the ideas of consensus and consciousness. He explains that scientific consensus as scientific controversy that work needs to be done. For example, â€Å"moral controversy proves that there can be no such thing as m oral truth while moral consensus shows only that human beings often harbor the same biases† this idea is basically saying that often people will think differently than others and this creates bias among people.Harris explains that truth has nothing to do with moral consensus, because often one person can be right, while a crowd is wrong. Harris then goes on to explain his ideas on consciousness. He explains that people have moral truth because they are conscious creatures. His understanding of a conscious being is that â€Å"consciousness is only intelligible domain of value. † All in all, Harris believes that moral truth is similar to science because it must be backed up by evidence and often consists of educated guesses.He explains that objective and subjective are very different, however; can often be used in the same ways. Finally, consensus and consciousness outline the basis of moral truth, because without them moral truth would not exist according to Harris. He b elieves that consensus means that only humans can have the same bias, and consciousness shows that only people with consciousness can have moral truth.

Wanda Why Aren’t You Dead

Tiffany Anderson Dr. Zubeck English 110 â€Å"Wanda Why Aren't You Dead† A poem is a composition of emotional language or expression artists incorporate into their form of art. Poetry can be extremely emotional coming from the artist. The poem â€Å"Wanda Why Aren't You Dead† by Wanda Coleman focuses on an African American woman who is degraded and belittled by the people she associates with. It shows just how damaging words can truly be when used to hurt a person. Wanda Why Aren't You Dead† is about Wanda's struggling with the people around her and their harsh opinions about her, however maintaining her identity and becoming stronger by the end of the poem. Wanda, being a poet, expresses her feelings into this poem and does a phenomenal job at it. It allows the readers to feel what the protagonist feels and share in her sadness. Coleman's protagonist undergoes internal conflict within herself due to the bullying she experiences from others. They batter her name a round and disrespect her constantly, shown by the repetition of the name Wanda.The voices in the poem point out her imperfections, annoy her, support her insecurities, and antagonize her in any way they can. Wanda has no good features, according to the busybodies in the poem. Wanda is scrutinized for her appearance and any other noticeable aspect she has. The meddlers ask her constantly why she does or does not look a certain way. For example, one says, â€Å"why don't you lose weight† (5) While another says, â€Å"how come your feet are so goddamn big† (7). These small insults amplify as the poem progresses.They become more malicious and cruel. She relives these hurtful judgements recurrently throughout the poem. Throughout the poem, Wanda is told numerous hurtful and malicious things about herself. Wanda has been verbally and probably physically abused on more than one occasion. The questions they ask her are not actually questions, they are verbal attacks. The torme ntors do not want an answer, they solely wish to hurt Wanda. They question who she is, her appearance, her well-being, and even her existence.Her tormentors stereotype her for being black, they include her in the fabrication that all black women behave the same and are alike. One example, â€Å"what is it like being black† (10) questions her identity as a black woman, as if she can speak on behalf of the entire race. The insults poke at her continuously throughout the poem. They disrespect her family, personality, her intellect, and her integrity. These harsh statements do not affect not what Wanda believes about herself. They are the voices of people who know her that are saying what they think about her.But, she beats herself up with the harsh memories of the comments made towards her. The meddlers could be anyone in her community: friends, family, even strangers. They pick out any visible flaw about her and throw it in her face. They feed her insecurities and add on to the m. The readers can even feel pity towards Wanda because she is being brought down. Camille Paglia, a literary critic, touches this topic of Wanda conquering over the abuse she endures in her analysis of the poem, stating: â€Å"The wonder is that she survives and thrives† (8. ) due to the fact that one of Wanda's meddlers asks her, â€Å"i wonder / why ain't you dead† (28-29). She fights off all of their bad judgments on her and she remains her own person. They ask Wanda more than once during the poem why she is so angry and defensive. One tormentor states, â€Å"wanda you're ALWAYS on the attack† (25). Wanda is defensive to protect herself from any damage their harsh words could inflict on her. All the annoyances and comments throughout the poem do not matter to her anymore; the reader of this poem can tell as the tone and language changes in the poem right at the ending.The poem turns from its attacking tone to a more apologetic. One line, â€Å"wanda I didn' t know I was hurting you / that was an accident† (18-19) shows that at some point someone began to see they were hurting wanda and felt remorse for it. Camille Paglia's analysis of the poem points out specific details about Wanda. She points out Wanda's lifestyle and other aspects of her was well. Paglia gives her view of the meddlers and their intentions of the mean comments they make towards Wanda. She says that wanda is â€Å"an individual pitted against the tyranny of the group† (4. ). Wanda is an individual who is being attacked and pointed out by others. She is continuously judged because of her outer appearance and even her preference of men. Paglia also mentions Wanda's reaction to her bullies. Instead of Wanda breaking and consuming herself in all the vulgar things said to her, she regains control and maintains her individuality. In her analysis of the poem, she states, â€Å"when the worst can be said, reality seems less harsh. † Wanda overlooks and dis regards all the comments thrown at her and stays herself regardless.Wanda revolts from her tormentors' harsh views of her and proves them wrong, however she remains the same by the end of the poem showing she refuses to change to please anyone. Once Wanda makes it clear she is fighting back at the statements said to her, it sets a different tone in the poem. The poem now shows that Wanda has won victory over her bullies and becomes a stronger woman. She is finally her own person who does not listen to what people say about her. By the end of the poem, Wanda is her own person and comes out on top. She proves her tormentors wrong and does not change.She does not believe she is any of the things said about her. She does not want to be molded into any of the things suggested to her, she would rather disregard the harsh judgements and be her own woman. The statement, â€Å"why ain't you dead† (27) clearly shows that the poet is still alive, she has survived all the criticism and h urt. But, she is stronger than she was before which leaves the tormentors wondering how she has done it. Wanda gives the poem life by disregarding and looking over the criticism thrown at her and being her own person, despite the meddlers' attempts to break her.

Freakonomics †A Rogue Economist Explores the Hidden Side of Everything †Book Review

Freakonomics – A Rogue Economist Explores the Hidden Side of Everything – Book Review Free Online Research Papers Freakonomics : A Rogue Economist Explores the Hidden Side of Everything Book Review By now we have all heard an interview or two on NPR with journalist Stephen J. Dubner and economist Stephen D. Levitt. Or perhaps a friend talking at work or school about this fascinating book: Freakonomics : A Rogue Economist Explores the Hidden Side of Everything. I was given this book before a weekend trip and I stormed through the 200 pages twice. Once on the plane trip there and again 2 days later on the trip home. It was one of those books that I wanted to talk about with all my friends. As a student I have taken macro and micro economics but the concept of incentives never hit home until I read this book. The idea that economics is a holistic study of humans and an organizations choices was hard to understand. However, in this book the authors explore some interesting questions that are a far cry from the typical corporate scandal article. For example, there are chapters that discuss: How is the Ku Klux Klan like a group of real estate agents? What makes a perfect parent? If drug dealers make so much money, why do they still live with their moms? I recommend this book for anyone who is curious about how the world works. I imagine for an economist there is nothing in this book that is shocking. However, for the average person they will find it full of delight. Perhaps because economics makes so much sense for the first time or perhaps because they feel better about their decision to not become a drug dealer. I give it 4 out of 5 stars and anxiously wait for Dubner and Levitt’s next book Super Freakonomics. Research Papers on Freakonomics - A Rogue Economist Explores the Hidden Side of Everything - Book ReviewBook Review on The Autobiography of Malcolm XHarry Potter and the Deathly Hallows EssayMoral and Ethical Issues in Hiring New EmployeesEffects of Television Violence on ChildrenTrailblazing by Eric AndersonThe Effects of Illegal ImmigrationMind TravelPETSTEL analysis of IndiaStandardized TestingThe Relationship Between Delinquency and Drug Use

WAGNER Surname Meaning and Family History

WAGNER Surname Meaning and Family History From the Germanic Waganari, meaning wagon-maker or wagon driver, the common occupational surname Wagner was often given to one who transported produce or other goods via high-sided wagons or carts. Among some German populations, especially the Pennsylvania Germans, Wagner also denoted a wagon-maker, wainwright, or cartwright. Wagner is the 7th most common German surname  and 4th most common surname in Austria. Surname Origin: German, English Alternate Surname Spellings:  WAGGONER, WAGONER, WAGENER, WAEGENER, WAGNOR, WAGNER, WAGONNER, WEGENER, WEGNER, VAGNER, VEGENER, VEGNER   Famous People with the WAGNER  Surname Richard Wagner - 19th-century  German conductor and composerJack Wagner - American actor and musicianRobert Wagner - American actorAdolph Wagner - German economistArthur Wagner - Church of England clergyman in Brighton, East  SussexGeorge D. Wagner - Indiana politician and Civil War Union generalJohann Andreas Wagner - German palaeontologist and zoologist Where is the WAGNER Surname Most Common? According to surname distribution from Forebears, WAGNER is the 4th most common surname in both Germany and Austria. It is also fairly common in Luxembourg (5th),  Switzerland (55th), the United States (142nd), Denmark (178th) and Slovakia (363rd). WorldNames PublicProfiler indicates that the Wagner surname is especially common in Saarland, Germany, as well as in both Hungary and Gussing, Austria. It is also prevalent in the German states of Rheinland-Pfalz, Thà ¼ringen, Hessen and Bayern. Genealogy Resources for the Surname WAGNER Meanings of Common German SurnamesUncover the meaning of your German last name with this free guide to the meanings and origins of common German surnames. Wagner Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Wagner  family crest or coat of arms for the Wagner surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted. Wagner  Y-Chromosome DNA  Surname ProjectIndividuals with the Wagner surname are invited to participate in this group DNA project in an attempt to learn more about Wagner family origins. The website includes information on the project, the research done to date, and instructions on how to participate. History and Genealogy of the Wagner-Waggoner-Wagoner FamilyOnline digital version (free) of a 1941 book on the descendants of  John Waggoner, born in 1758 in Wasselonne, Alsace, France, who later immigrated to  Maryland. WAGNER  Family Genealogy ForumThis free message board is focused on descendants of Wagner  ancestors around the world. FamilySearch - WAGNER  GenealogyExplore over 3.7  million results from digitized  historical records and lineage-linked family trees related to the Wagner surname on this free website hosted by the Church of Jesus Christ of Latter-day Saints. WAGNER  Surname Mailing ListFree mailing list for researchers of the Wagner  surname and its variations includes subscription details and a searchable archives of past messages. DistantCousin.com - WAGNER  Genealogy Family HistoryExplore free databases and genealogy links for the last name Wagner. GeneaNet - Wagner  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Wagner  surname, with a concentration on records and families from France and other European countries. The Wagner Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Wagner  surname from the website of Genealogy Today.- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back to  Glossary of Surname Meanings Origins

American Apparel Assignment Example | Topics and Well Written Essays - 750 words

American Apparel - Assignment Example This leadership style could be disadvantageous when American Apparel expands in future. Thus in the subsequent years, it is necessary that the management of American Apparel makes serious attempts to separate the repute and corporate image of the company from the personal life of Dov Charney. Moreover, with the growth and expansion of American Apparel, it would be advisable to shift towards a flatter hierarchy of business management. The success of the business strategies of a company depends on the alignment of the strategies with the core business strengths of the company. This is because the consideration of the strengths of the company while planning its future business strategies would ensure that American Apparel sustains its competitive advantage over time. The strategies that America Apparel should pursue in consideration to its unique business strengths in order to ensure future success are discussed as follows: American Apparel had always concentrated on the market segment comprising of young adults and believed that there was enormous potential for high quality and elegant fashion essentials in this segment (American Apparel, 2011). The designs as well as aesthetics of the products offered by American Apparel should hence be attractive and alluring to the young and urban adults. American Apparel should offer a line of iconic and everlasting styles for their target segment throughout the year in an extensive assortment of colours. They should also make an attempt to price their offerings at a reasonable rate. This would facilitate the sustainability of American Apparel over time. The advertisement campaigns of an organization communicate an exclusive and specific brand image of the business that differentiates it from its peers (Shah, & D’Souza, 2009). American Apparels’ advertising campaigns should attempt to build a connection with its target customers.